About the role
As a trusted, values-driven alternative to mainstream distributors, Ignatius Book Fairs partners with K-8 schools to deliver book fairs featuring a curated selection of over 1,000 Christian and secular titles, spanning fiction, nonfiction, fantasy, science, and more. Handpicked by a team of literature experts, every title is thoughtfully vetted for educational value, age-appropriateness, and alignment with traditional Christian values. Because we believe great books do more than just entertain, we provide stories that shape virtuous character, inspire imagination, and deepen faith. Since 2023, Ignatius Book Fairs has proudly delivered the wholesome books parents trust and the captivating stories kids love. We are looking for a driven, creative student worker to join Ignatius Book Fairs as a Social Media Coordinator (15 hours/week). This is the perfect opportunity to make a real impact at a mission-driven organization. By joining our team, you will help deliver wholesome books to students nationwide through book fairs that serve over 500 schools annually. We offer a flexible schedule designed to fit around your classes, allowing you to build a standout resume before you graduate. You will gain hands-on, real-world experience in B2B and B2C marketing, influencer outreach, and brand management. Plus, you’ll develop highly sought-after skills in data analytics and cutting-edge, AI-driven marketing—jumpstarting your career while advancing a mission you can be proud of.
Requirements
What You Will Do (Key Responsibilities): • Social Media Content Design: Using Adobe InDesign and in-house AI tools, draw from the Ignatius Book Fairs brand and content library to produce social media graphics and reels for Facebook, Instagram, and LinkedIn, aligning with ongoing B2B and B2C marketing campaigns. This includes managing social media scheduling and content posting through HubSpot. • Social Media Copywriting: Craft compelling, on-brand captions and digital copy for Facebook, Instagram, and LinkedIn. Tailor messaging to resonate with our target audiences. Employ SEO strategy to ensure all written content drives engagement, encourages sharing, and clearly communicates campaign objectives. • Proofreading: Review marketing content for clarity, grammatical accuracy, and consistent brand voice prior to publication or distribution. Maintain a high standard of quality control to uphold the professional and faithful image of Ignatius Book Fairs across all channels. • Analytics and Reporting: Generate, read, and analyze social media marketing data, draft and present reports to the Marketing Manager to help inform campaign development and implementation. • B2B Social Media Outreach: Reach out to business contacts on social media platforms to introduce the Ignatius Book Fairs fundraising program and secure discovery calls. Scripts, templates, and lead lists will be provided. • Micro-Influencer & Partner Outreach and Relationship Management: Identify and pitch Catholic podcasters, "mommy bloggers," and Instagram influencers (e.g., Catholic book reviewers, family life creators). Once an influencer says "yes," transfer ownership of the relationship to the Marketing Manager. Other Responsibilities: • Social Media Asset Management: Organize, label, and maintain all working files and final social media posts in a shared drive for easy team access. • Inventory Tracking: Monitor and update stock levels for office supplies and marketing materials. • Partner Mailings: Coordinate the packaging and shipping of promotional materials to external partners. Who You Are (Qualifications): • Current Student: Enrolled at Ave Maria University. • Catholic Alignment: Demonstrates a strong personal commitment to and alignment with the teachings and values of the Catholic Church, ensuring all content and outreach reflect a faithful Catholic worldview. • Adaptable Communicator: Excellent written communication skills with the ability to seamlessly switch between a professional B2B tone for school admins and a warm, engaging B2C tone for parents. • Master of Language: Displays excellent oral and written communication skills with an absolute mastery of the English language, rhetoric, and grammar. You have a sharp eye for detail and a zero-tolerance policy for typos or poorly structured sentences. • Tech-Savvy Creator: Proficient in content creation tools and highly capable of utilizing AI tools to efficiently augment content creation and meet output quotas. • Social Media Native: Strong understanding of social media platforms • Brand Ambassador: Motivated, creative, and exceptionally professional, with a proven track record of reliability and the ability to represent the Ignatius brand with excellence both online and offline. • Mission-Driven: Passionate about wholesome literature, education, and the mission of Ignatius Book Fairs. • Reliable Self-Starter: Highly organized and dependable, capable of effectively managing a 15 hour weekly workload alongside a class schedule. What We Offer (Benefits): • Competitive Hourly Rate: A competitive rate of $15/hour, with the opportunity for pay increases year over year. • Portfolio Building: Graduate with a robust, professional portfolio showcasing your content and executed social media campaigns. • Direct Mentorship: Receive 1:1 guidance from the Marketing Manager, gaining highly marketable skills in content creation, analytics reporting, marketing campaign design concepts, and AI-augmented marketing strategy. • Team Collaboration & Reporting: Learn the business side of marketing by interpreting analytics, drafting professional reports, and participating in cross-functional team meetings. • Flexible Scheduling: Work up to 15 hours per week on a schedule tailored to fit perfectly around your AMU classes, assignments, and exams. • Meaningful Work: The chance to actively promote literacy and wholesome content to children and families in a way that aligns with your values. Reporting & Structure: • Direct Supervision: You will report directly to the Marketing Manager. • Consistent Communication: Attend a weekly 15-minute check-in meeting with your supervisor and semi-weekly marketing team meetings to ensure alignment on weekly goals. • Analytics Tracking: Generate monthly reports and analyze campaign results. Draft and submit a monthly social media report to track follower growth, engagement, and B2B lead generation progress. • Growth & Feedback: Participate in quarterly performance evaluations to review your achievements, set goals, optimize strategies, and discuss your professional development.